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Barefoot starts at BÄR.
Freedom Pioneers
Original since 1982.
Smiling woman holds brown shoes, encouraging retailers to join the brand
A smiling woman holds up a brown shoe with the text 'Become a Retailer!' in the background, encouraging participation in the shoe retail industry.

Are you a retailer or do you have another suitable point of sale for our shoes and are you curious about the sales opportunities for this great brand? Please contact us. You too can become a retailer for BÄR shoes.

Are you a retailer or do you have another suitable point of sale for our shoes and are you curious about the sales opportunities for this great brand? Please contact us. You too can become a retailer for BÄR shoes.

Three circles displaying company milestones: 'Since 1982' in dark green, 'Own manufactory in India' in light green, and 'Global networked' in pale green.

"Busy days in the office, extended shopping trips, walks or long hikes. Over 40 years ago, my father, Christian Bär, came up with the revolutionary idea of uncompromising toe freedom, which put a strain on our feet on a daily basis. This was combined with a zero heel and the highest quality materials. From an orthopaedically designed "comfort shoe", an attractive product portfolio was created around the natural walking sensation - combined with design quality for the highest demands."


Christof Bär, Managing Director

Two circles with text: 'Own manufactory in India' and 'Global networked'

"Busy days in the office, extended shopping trips, walks or long hikes. Over 40 years ago, my father, Christian Bär, came up with the revolutionary idea of uncompromising toe freedom, which put a strain on our feet on a daily basis. This was combined with a zero heel and the highest quality materials. From an orthopaedically designed "comfort shoe", an attractive product portfolio was created around the natural walking sensation - combined with design quality for the highest demands."


Christof Bär, Managing Director

Dealer form

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Display of BÄR shoes offering toe freedom, zero heel, and flexibility, emphasizing comfort and quality.
White shoe with features like soft comfort, zero heel, and flexibility highlighted; labeled 'Shoes as if Made by Feet'

What do I have to do to include BÄR shoes in my range?

Silvio Bongiovanni looks forward to hearing from you! Simply fill out the contact form and we will get in touch with you as soon as possible. You will then receive individual advice and support for your store concept. Which target group do you appeal to and what are your strengths? Detailed planning and structuring makes it easier to work with both partners.

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BÄR shoes available in stores

With a recommendation and repurchase rate of 94%, we are well known! A customer who has bought a BÄR shoe will buy again. We would like to be closer to our customers, offer something in every nearby location and present customers with a brand that is already successfully established. Through our training courses, sales solutions and webinars, we bring our retailers up to date and ensure that everyone can explain the product.

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Become a retailer!

Are you a retailer with a suitable retail space for BÄR shoes? If so, please contact us—we’d be happy to show you how you can carry BÄR as a retail partner.

Become a retail partner!

Since 1982, BÄR has been synonymous with foot-friendly shoes featuring a natural fit, a flat sole, and noticeable comfort—for customers who shop mindfully and keep coming back.

100% toe freedom

Natural movement without pressure or restriction.

Zero sales

Promotes a healthy, natural posture.

Flexibility

Adapts perfectly to the movement of your foot.

High quality

Made from high-quality materials and designed for long-lasting comfort.

Who is BÄR suitable for?

BÄR is perfect for anyone who refuses to compromise on comfort, fit, and style when buying shoes. The collection is designed for both women and men and caters to a wide range of needs: from everyday sneakers and lightweight sandals to elegant business shoes and sturdy hiking, outdoor, and athletic shoes. The collection is complemented by barefoot shoes, boots, ankle boots, loafers, and slippers—in other words, styles for leisure, work, travel, and active days outdoors. Typical BÄR features include 100% toe freedom, a natural fit, and high-quality craftsmanship.

Partnerships in the Field:

In good hands worldwide:

Our shoes transcend borders—and are now worn by people in many countries around the world. Together with select partners, BÄR continues to grow internationally, reaching people who value natural movement, high-quality materials, and tangible comfort. What unites us is the shared belief that good footwear shouldn’t constrict, but should feel good.

Contact & Support

Contact information:

Tristan-Sebastian Nitsche 

B2B Sales Manager 

Mobil: +49 151 62807691 

Mail: [email protected]

Auflistung der Messen

Messetermine Saison Frühjahr/Sommer 2026

12.07.2026

REXOR Barfußschuhevent XL

Flughafenstraße 101 

D – 41066 Mönchengladbach 

24.07.2026 - 26.07.2026

BAREFooT European Shoe Fair  

Kaiserstraße 108-112

D – 63065 Offenbach am Main 

01.08.2026 - 03.08.2026

Saisoneröffnung / SOC Ratingen-Breitscheid

An der Pönt 45

D – 40885 Ratingen-Breitscheid 

11.08.2026 - 13.08.2026

ANWR Order I 

Nord-West-Ring-Straße 11 

D – 63533 Mainhausen

16.08.2026 - 17.08.2026

FOM-Open Days / Spreitenbach

Pfadackerstrasse 7 

CH – 8957 Spreitenbach

16.08.2026 - 18.08.2026

Shoes & More / Brandboxx Hannover

Hessenstraße 1

D – 30855 Langenhagen

24.08.2026 - 26.08.2026

FOM Spreitenbach / ZUSA 1 

Pfadackerstrasse 7

CH – 8957 Spreitenbach

05.09.2026 - 07.09.2026

SOC-Messe / HDK Sindelfingen 

Mahdentalstraße 114 

D – 71065 Sindelfingen 

07.09.2026 - 09.09.2026

FOM Spreitenbach / ZUSA 2

Pfadackerstrasse 7

CH – 8957 Spreitenbach

13.09.2026 - 15.09.2026

MICAM / Mailand

Fiera Milano SpA.

Piazzale Carlo Magno 1

IT – 20017 Rho

A family-owned business with a strong sense of purpose

BÄR is a family-owned company that has been designing shoes since 1982 that are modeled after the natural shape of the foot—with room for the toes, a flat sole, and flexible soles. Since 1995, production has taken place in the company’s own workshop, where the shoes are crafted in up to 160 steps using specially developed lasts and a great deal of handwork. In doing so, BÄR emphasizes manufacturing under socially responsible and environmentally sound conditions, as well as responsible, fair practices throughout the entire production process. The result is long-lasting comfort that doesn’t “soften” the foot but allows it to move naturally—for shoes that perform just as well in everyday life as they do on long days on the go. At the same time, every model features a clean design that is thoughtfully crafted down to the last detail.

New collection. New running experience.

Stylish, comfortable shoes that give your toes 100% freedom—made for people who want to treat their feet right.

Designed for comfort, as confirmed by our customers.

⭐⭐⭐⭐⭐ 4.8/5 based on over 2,300 verified reviews

Bewertung 5 Sterne

Finally, shoes that feel like walking barefoot—yet still look elegant.

Anton E.
Bewertung 5 Sterne

Ever since I started wearing my first pair of BÄR shoes, back pain and pressure points have been a thing of the past.

Claudia M.
Bewertung 5 Sterne

I’m constantly getting compliments and feel great all day long.

Alex R.
Bewertung 5 Sterne

Finally, shoes with enough room for my toes. Beautiful, high-quality shoes.

Janis T.
Bewertung 5 Sterne

The shoes are of top-notch quality.

Ilka R.
Bewertung 5 Sterne

I only wear BÄR shoes now, and I wouldn't want to give up the freedom for my toes.

Heidi S.
Bewertung 5 Sterne

I wish I’d just bought BÄR shoes from the start, because no other brand comes close in terms of fit (suitable for bunions and insoles) and quality.

Anita W.
Bewertung 5 Sterne

Ever since I discovered BÄR shoes, I’ve been wearing nothing but them—my bunion has improved, and I’m impressed by the craftsmanship, materials, fit, and value for money.

Renate S.