Barefoot starts at BÄR.
Freedom Pioneers
Original since 1982.
Service & Help
Go to homepage
Store Locator
€0.00
A Pioneer in Toe Freedom

Winner of the 2026 German Brand Award!

A two-time award winner for outstanding brand management and pioneering brand work.

Gold

 

The Gold award is the highest honor at the German Brand Award. It recognizes brands that demonstrate outstanding and pioneering brand management within their industry. As such, Gold stands for exceptional excellence, innovative strength, and strong brand leadership.

Winner

 

The “Winner” award honors brands that stand out for their excellent brand management, high quality, and compelling brand strategy. It signifies a strong entry and recognizes the consistent effort put into building a successful brand.

Gold

 

The Gold award is the highest honor at the German Brand Award. It recognizes brands that demonstrate outstanding and pioneering brand management within their industry. As such, Gold stands for exceptional excellence, innovative strength, and strong brand leadership.

Winner

 

The “Winner” award honors brands that stand out for their excellent brand management, high quality, and compelling brand strategy. It signifies a strong entry and recognizes the consistent effort put into building a successful brand.

Von der Vision zur doppelten Auszeichnung:

From a small company in the beginning...

 

What sounds like a given today was a true revolution in the early 1980s: shoes that adapt not to fashion trends, but to the natural shape of the foot. This conviction gave rise to BÄR — at the time still a small company with a big idea: 100% freedom for the toes. An approach that was hardly taken seriously at first, but today forms the foundation of a brand that reimagines comfort, quality, and natural freedom of movement.

...to a two-time winner of the German Brand Award 2026

 

By winning Gold and Winner awards at the 2026 German Brand Award, BÄR receives special recognition for what it has built over decades with conviction, perseverance, and a clear vision. What once began as a bold idea is now a brand with real appeal: BÄR has popularized 100% toe freedom, redefined comfort, and demonstrated that true innovation often arises when you consistently follow your own path.

From a small company in the beginning...

 

What sounds like a given today was a true revolution in the early 1980s: shoes that adapt not to fashion trends, but to the natural shape of the foot. This conviction gave rise to BÄR — at the time still a small company with a big idea: 100% freedom for the toes. An approach that was hardly taken seriously at first, but today forms the foundation of a brand that reimagines comfort, quality, and natural freedom of movement.

 

...to a two-time nominee for the 2026 German Brand Award

 

By winning Gold and Winner awards at the 2026 German Brand Award, BÄR receives special recognition for what it has built over decades with conviction, perseverance, and a clear vision. What once began as a bold idea is now a brand with real appeal: BÄR has popularized 100% toe freedom, redefined comfort, and demonstrated that true innovation often arises when you consistently follow your own path.