Guaranteed trust/data protection

Our data protection policy is in accord with the German Federal Data Protection Act (BDSG) and the German Telemedia Act (TMG). As part of this data protection information, we would like to inform you that your data (name, delivery and invoice address, bank details) necessary for transaction processing are stored by us and passed on to logistics companies and possibly to affiliated companies involved during order processing. All personal data is of course treated as confidential. We always pay full attention to your protectable interests. In addition, we use the appropriate data for creditworthiness checks. From time to time, we may pass on addresses to carefully selected companies whose products might be of interest for you, as permitted by law and in compliance with strict specifications.

Use of social plugins

Social plugins to various social web-based networks (e.g. Facebook, Twitter, YouTube or Instagram) are integrated on our web pages. These enable you to set bookmarks on those pages and share those bookmarks with other users of the social web-based networks. You can recognize social plugins from the logos which can be viewed on the web pages of the social web-based networks.

When you open a page on our website that contains those social plugins, a direct link is opened to the servers of the social web-based networks and from there the plugin logo and underlying functions are sent directly to your browser displaying our website. If you are logged on to the social web-based network at that point in time with your user name and password, the information that you are visiting our site will be sent there and can be assigned to your user account there. If you interact with the social plugins, for example share one of our pages or use the Facebook "like" or "share" or the Twitter "Tweet This" function, the contents of our pages will be linked to your profile in the social web-based network. If you are not a member of the social web-based networks or logged off before visiting our shop, there is nevertheless a possibility that at least your IP address will be sent and stored there.

We would like to point out that other data protection policies apply for linked web pages of third-party operators. The website operators' storage and use of data generated by using these linked pages may go beyond our data protection policy. The further processing on the linked social web-based networks, storage duration and also the intended use are determined solely by those operators. You can find more detailed information about the used social plugins and the data protection information of these operators by clicking the following links:

Facebook like / share

Social network operator: Facebook Inc., 1601 South California Avenue, Palo Alto, California 94304, USA

Facebook data protection policy


Twitter Tweet-Button social network operator: Twitter Inc., 795 Folsom St., Suite 600, San Francisco, California 94107, USA

Twitter data protection policy

Instagram social plugin

Social network operator: Instagram Inc., 1601 Willow Road, Menlo Park, California 94025, USA

Instagram data protection policy

YouTube social plugin

Social network operator: Instagram Inc., 1601 Willow Road, Menlo Park, California 94025, USA

YouTube data protection policy

You can of course object to the data being used for advertising purposes by third-party companies or BÄR GmbH at any time. If you no longer want to receive information about new products and other news in future, please send your objection to:


Premium Comfort Footwear

Pleidelsheimer Straße 15

74321 Bietigheim-Bissingen


We will respond to your request as quickly as possible and block your address data.

Upon request, we will also provide you with information on the data stored about you or your pseudonym free of charge. To obtain this information, please send an email to We are also obliged to correct, block or delete data stored about you upon request.

Use of cookies and tracking tools

This website uses technologies provided by Hurra Communications GmbH ( to collect and save data about the way in which you use our website for optimisation and marketing purposes. This data serves to analyse visitors’ behaviour and is utilised to produce usage profiles under a pseudonym. Cookies are used for this purpose, which enable an Internet browser to be recognised when a visitor returns to the website. The usage profiles collected by technology are compiled without the user’s express permission but without any personal data relating to the individual referred to by the pseudonym. Visitors’ IP addresses are shortened prior to being saved to ensure that it is no longer possible to identify the individual concerned or link usage profiles to IP addresses. For further information, please refer to the privacy policy at Visitors to the website can opt out of future data collection and storage for this website by technology at any time.

Anonymised data is recorded and saved by solutions and technologies provided by econda GmbH ( for the purpose of needs-based website design and optimisation. This data is also utilised to create usage profiles under pseudonyms. Cookies may be used for this purpose which enable an Internet browser to be recognised. However, usage profiles are not merged with data about the individual referred to by the pseudonym without the visitor’s express permission. In particular, IP addresses are made unrecognisable as soon as they are received to ensure that usage profiles cannot be linked to IP addresses. Visitors to this website can opt out of future data collection and storage at any time here:

Use of Google Analytics

Data processing (website analysis)

During the use of our website we generate data on your website visit for statistical purposes (hereinafter referred to as: "statistical data"). We use Google Analytics, a web analysis service offered by Google Inc. This tracking software uses cookies saved on your computer that enable a technical analysis of your use of the website. The information generated by the cookie about your use of this website is used to compile reports about website activities and to render other services related to the use of the website. Your IP address is concealed and hence anonymised. As a rule, the information generated about your use is transmitted to and saved on a Google server in the USA. If you activate IP anonymization on this website, Google will first truncate your IP address within member states of the European Union or in other signatory states of the Convention on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and truncated there. Google uses this information to analyse your use of the website, to compile reports about website activities and to render other services related to the use of the website and the Internet on behalf of the operator of this website. Google will not combine the IP address sent by your browser for Google Analytics with other data held by Google. Thus neither we nor the operators of the pertinent analysis tool can record personal information that gives an indication of the user's identity. Further details about web tracking and data protection of these operators and their technology can be found on the following pages of the companies in question: You can prevent the storage of cookies by selecting the appropriate settings in your browser. However, we must point out that this might prevent you from being able to use all the functions offered by this website.

We have activated the following Google Analytics advertising functions on our website:

  • Remarketing with Google Analytics
  • Reports on impressions in the Google display network
  • Google Analytics reports on performance broken down by demographic features and interests
  • Integrated services for which Google Analytics is required so that data about cookies can be captured for advertisement preferences and anonymous IDs

 You can deactivate Google Analytics with the currently available options at:

Google also enables you determine the use of cookies for advertisement preferences yourself:

Information about our Newsletter

If you have registered for our free BÄR Newsletter, the data you provided during registration will be used solely for sending you the Newsletter. Your data will not be passed on to third parties. This does not apply for partner companies which handle the technical aspects of mailing the Newsletter. In those cases, the extent of the data provided is kept to the necessary minimum.

Cancelling the Newsletter
If you no longer want to receive our Newsletter, you will find a link for immediate cancellation at the end of every Newsletter.